News of the cheap replica TAG Heuer Formula 1 watch, this week. The venerable Swiss company has given its entry-point watch a Formula E-like boost by introducing a new online and UK-only quartz chronograph model heavily accented in black ceramic.
The Formula 1’s not often written about. Despite its name, it has always seemed to chase the company’s eternally dominant frontrunners: Carrera, Monaco, Autavia et al. But that has never made it a bad watch. On the contrary, its barrel-cased form and hardy, tool-like bracelet design give it a sympathetic profile that I’ve always thought carried no small amount of masculine oomph.
All that is carried over into the new TAG Heuer Formula 1 Special Edition, which has a 43mm stainless-steel case, a carbon-fibre-effect dial, a five-row steel and black ceramic bracelet and a black ceramic bezel engraved with a tachymeter scale.
Its movement is the Formula 1’s tried-and-tested 1/10th of a second quartz chronograph, a pleasingly entertaining power unit that sends the yellow hand on the sub-dial at six o’clock spinning through 360 degrees once a second. Further yellow and red detailing, together with that checkerboard dial, offer easily identified racing-inspired design cues.
While there’s no suggestion here that TAG Heuer has plans to move the Formula 1 up the pecking order, it is heartening to see the company confidently pushing the materiality of its baseline watch. Ceramic has done the rounds and, in a way, its heavy use in the Formula 1 shows that where once it was an outré watchmaking material, today it is mainstream.
Not that that should take anything away from the watch, or ceramic’s properties, which come with the promise of being fade- and largely scratch-resistant. A Formula 1 sports watch would, in theory, expect an active life and ceramic lends some welcome assurances that the watch won’t age prematurely.
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