Now,let’s introduce another watch,replica Panerai Luminor Submersible 1950 Carbotech PAM00616 watch is similar to it,about Panerai Luminor Submersible Automatic Acciaio PAM731 ‘E-Commerce Micro-Edition†Watch,Panerai already sells watches online, but the Panerai Luminor Submersible Automatic Acciaio PAM731 “E-Commerce Micro-Edition,” limited to 100 pieces, cannot be bought in stores – and that is a first for Panerai. Time and again, we have discussed the systemic problems of the watch industry here on aBlogtoWatch, especially in relation to sales and distribution, and the watch industry’s failure to accept, use, and adapt to the modern reality of online purchasing. This means in terms of media and advertising as well as moving toward direct online sales instead of relying solely on third-party retailers. The current outdated wholesale distribution model along with an inventory glut has allowed the gray market to not only undercut luxury watch pricing but also undermine the all-important commodity that is consumer trust.

So, while the Panerai Luminor Submersible Automatic Acciaio PAM731 “E-Commerce Micro-Edition” watch might look like one degree in the 90-degree turn that is necessary for the industry, it is at least in the right direction. And it is in the company of other signs that more brands are finally waking up. Examples such as the Omega Speedmaster “Speedy Tuesday” limited-edition watch made for Fratellowatches.com and their #speedytuesday Instagram hashtag having sold out in four hours must at least get the brands’ attention. The convenience, competitiveness, and comfort of the online buying experience for customers makes the transition to a proper online presence necessary for any watch brand that wants to survive.

So, what about the watch that is the vehicle for this discussion? Blue dials always seem like a good choice for limited editions because they look a little special and are a less conservative option than, say, black. The Panerai Luminor Submersible Automatic Acciaio PAM731 (PAM00731) has a blue dial but is otherwise more or less like the black-dialed PAM01024. At 44mm wide in steel (acciaio means “steel” in Italian – though don’t ask me how to pronounce it) and water-resistant to 300m, the Panerai Luminor Submersible PAM731 has the Luminor’s cushion-shaped case with signature crown guard device, and the rotating brushed steel bezel quickly identifies it as a Luminor Submersible and unmistakably as a dive watch.

Behind a solid caseback, the Panerai Luminor Submersible PAM731 watch is powered by the “exclusive” caliber OP XXX, a COSC-certified automatic movement beating at 4Hz (28,800bph) with 50 hours of power reserve. It offers the time with a sub-seconds at 9 o’clock and the date at 3 o’clock which has a “cyclops” magnifier over it on the sapphire crystal. Skeletonized hour and minute hands are familiar for Luminor Submersible watches, and Super-LumiNova, even for the seconds hand and its indices, is sufficient for a dive watch. It comes on a black caoutchouc (natural rubber) strap as well as with an additional canvas strap and strap-changing tool.

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